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Search results for “Build Your Trip”
Travel marketing: engineering the bounce-back
06/09/2021
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7:02:01 PM
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The right data, particularly data that addresses consumers’ post-COVID needs, and the right approach - applying local knowledge and a creative, global mindset - can build back a dynamic data-and-tech-driven recovery for travel marketing.
Vrbo and Expedia dominate online travel TV advertising in the U.S. in the beginning of 2021
02/23/2021
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11:58:12 AM
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Vrbo’s advertisement draw 370.3 million impressions.
How to attract new guest segments with long-stay rates
09/02/2020
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1:57:36 PM
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It’s important to adapt the rates depending on the season - the right price may not be the same price every day.
Travel live streaming marks changes for digital marketing after COVID-19
06/24/2020
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11:08:38 AM
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Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.
Trip.com Group’s acquisition of Travix hints at appeal of smaller OTA
05/22/2020
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11:50:33 AM
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Trip.com Group may have decided that it was easier to acquire Travix, which has loyal customers in niche segments, than to compete with Travix via its Trip brand.
Booking.com’s challenges with tours and activities lead to Musement partnership
03/10/2020
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4:48:55 PM
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Musement, Isango, and Tiqets are not only potential Booking.com tours and activities partners, but are likewise potential acquisition targets.
Expedia eyes global new heights with dual focuses on travelers and partners
11/15/2019
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2:55:31 PM
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Enabling frictionless travel requires strategies and thoughts on different levels.
Hopper out to disrupt $800 billion global online travel market
04/03/2019
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10:03:45 AM
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Hopper sells between $1 and $2 billion worth of travel a year for about $18 billion tracked on it, it is still taking a patient long-term strategy.
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